Over the years, content creation has become harder for audiences that are so dynamic.
It is said many people have stopped watching traditional set top box TVs and turned to the internet and their phones that it has forced different TV stations to adopt mobile applications.
Over the years, DSTV had launched DSTV Now, a mobile application but since many Ugandans always complain about bad internet, the service didn’t catch on as it was expected to.
Yet yesterday, the pay TV company may have made a breakthrough when they came into a partnership with telecom company MTN.
The partnership will see MTN come up with affordable data bundles for DSTV Now. The data plans will give a person a chance to buy data specifically meant to be used to enjoy DSTV Now and not the other internet services.
For instance, two hours of unlimited data will cost Shs 6,000 while four hours will go for Shs 12,000. Kiconco expressed great expectations in the new deal.
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